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Based in Rotterdam, The Netherlands, singer-songwriter Roufaida creates contemporary, alternative pop with a North African feel, homage to her Moroccan roots, influenced by Arabic poets. preceded by singles, 'Don't Bend' and 'Kalimat', her self-titled mini album Roufaida came out in April 2023. It was followed by a full-length studio album, Coming Up for Air, in late 2025.